What can the communications team do to strengthen that brand and engage academics, students and alumni as ambassadors for it? Whether internal branding, employer branding, corporate branding or product branding, all are integral to brand development in institutes of higher education: marketing and communications departments need to manage all four in an agile way, finding the right channels, messages and audiences to ensure that there is one brand, one voice. The conference explored how communications teams can help develop the university brand, and how they can best work with staff, students and other colleagues in professional services to maximize perceptions of their institutions. Sessions at the conference explored key questions, such as:. How monolithic should a university brand be? Sometimes smaller entities such as faculties or research centres are as much -or even better- known as the university itself. How can we manage the balance between branding the university and a sub-brand at the same time? Should branding be centralized by the university or is it better to let faculties develop their own reputation?
living the brand
The event is being co-organized by Brandfizz, the leading employer brand agency in Hungary and supported by more than 30 employer branding country partners. Minchington said. The future of work is about collaboration, innovation and matching the talent to the skills demanded by companies to assist their growth. New to the format in will be a Vendor Expert Zone where leading vendors will co-present a case study with their client to showcase the journey and successful outcomes achieved by strong collaborations between companies and industry in employer branding. Whilst many conferences exclude vendors, World Employer Branding Day focuses on connecting agency specialists with corporate leaders as success cannot be achieved without each another. The experiential theme of the conference includes two main networking events which will connect leaders from around the world in a relaxed, friendly setting. Following the World Employer Branding Day Summit on 27 April, a Cocktail Reception Party will be held aboard the stylish two-storey Spoon Restaurant boat, anchored by the Danube River with the most spectacular views of Budapest's evening skyline as delegates unwind or windup more! The Day 2 experience will commence with a cruise down the world famous Danube River in a two-storey boat and networking with colleagues from around the world whilst taking in some of Europe's most breathtaking sites. World Employer Branding Day will conclude with a networking lunch between country partners and delegates. Budapest Unleashed , some of the amazing sites you will take in as you cruise down the world famous Danube River with colleagues from around the world.
Cancel my subscriptions. Don't cancel my subscriptions. In order to receive our emails, you must expressly agree. You can unsubscribe at any time by clicking the unsubscribe link at the bottom of our emails.
Employer brand management starts with the brand. Investing in a good employer brand means investing in a good reputation. But in times of change a company's reputation and, in turn, its employer brand faces pressures and stress. With an increasingly foggy economic landscape, the need for companies to develop and nurture an attractive employer brand is becoming more and more important to their bottom line. The annual Employer Brand Management conference offers exclusive insights from those doing it right. The Employer Brand Management conference audience is made up of those working in internal communications, HR, brand and corporate communications teams. If you would like to be a sponsor of this event, there are several opportunities available. To discuss how you can be involved and maximise your brand in the Employer Brand Management space, please email Andrew Thomas - athomas transformmagazine.